#3 floyds apocalypse cow beer menus series#

Broillet has also played with other nostalgic flavors, citing TacoHands-an IPA brewed with tortilla chips-as an early foray into trying something different with вЂњculinaryвЂќ IPAs. There are many others playing in this arena-like FloridaвЂ™s Funky Buddha Brewery, whoвЂ™ve found great success with beers like Orange Creamsicle Imperial Stout, French Toast Double Brown and No Crusts, a PB&J-esque brown ale. He should know he, too, has played around with childhood flavors at his Carton Brewing, most notably with GORP, a trail mix-inspired beer. However, BroilletвЂ™s decision to not just add lactose, but the вЂњcomfortingвЂќ (as he calls it) flavors of oats, apple puree, vanilla and fruit, did.В вЂњItвЂ™s a childish whimsy that I appreciate ,вЂќ Augie Carton noted when Broillet was a guest on his Steal This Beer podcast. While the decision was revolutionary (almost the entire history of brewing, lactose has mostly been used in milk stouts), the beer failed to change theВ brewing landscape. 3 Floyds Brewing Company, in Munster, Indiana, a Chicago suburb, may have actually been the first to add lactose sugar to an IPA when they released their Apocalypse Cow in 2008. While Broillet has undoubtedly popularized the moniker, he isnвЂ™t the first brewer to produce a beer with вЂњmilkshakeвЂќВ in the name (itвЂ™s common for big, bold adjunct-laden stouts) or even the first to add lactose sugar to an IPA.

HeвЂ™s done everything from a Blackberry Milkshake to a Double Watermelon Milkshake to a Zucchini Bread Milkshake. Soon he had an entire line of Milkshake IPAs-by my count, 22 in total-each with a different fruit added. Aaron Goldfarb on why IPA haters don't actually hate IPA. But IPA as a style has never been more diverse. The IPA, a generously hopped style of pale ale that has become synonymous with craft beer, has become the the whipping boy of many who are still scarred by the 'bitter is better' era of craft brewing. You DonвЂ™t Hate IPAs, You Just Think You Do If вЂњmilkshakeвЂќ had until then been a somewhat derisive term of art for particularly thick, New England-/Northeastern-style IPAs or pale ales-most geeks now call these beers вЂњhazyвЂќ or вЂњjuicyвЂќ-the nomenclature had now been co-opted in the positive by Broillet. We call it вЂMilkshakeвЂ™ to no small degree because of that silly, very childish reaction. вЂњI wanted to turn that negativity into positivity. It felt very vindictive,вЂќ Broillet explains, telling me that he always liked AlstrГ¶m, for what itвЂ™s worth. вЂњI thought it was a strange way for someone to represent a beer that is pretty fucking badass and well-liked. Scoring it a meager 64 out of 100, AlstrГ¶m wrote: вЂњNot feeling it with this brew, extremely cloudy and a mess to say the leastвЂ¦Milkshake beers are not a trend or acceptable with traditional or even modern stylesвЂ¦No excuses. Later that night, he reviewed BroilletвЂ™s HopHands, an unfiltered pale ale that is one of the breweryвЂ™s most notable offerings. In January, Jason AlstrГ¶m, co-founder of BeerAdvocate, had visited Tired HandsвЂ™ Ardmore, Pennsylvania, cafГ© for some food and drink. This new style for Tired Hands, the Milkshake IPA, originated with a pointed insult from someone quite prominent in the beer industry. The resulting beer, with itвЂ™s so-called вЂњperma вЂ“pectin haze,вЂќ was an immediate hit. Goose Island will have 10 different brands at the ballpark in 2019, but unlike in past years, many of its chief competitors will also be prominent.Post-fermentation, the brewers also added strawberries, another high-pectin fruit, followed by vanilla beans and a dry-hopping of Mosaic and Citra, two particularly fruity varietals thatВ Broillet jokes are the Staples вЂњEasy ButtonвЂќ of hops, due to their ease of enjoyment. This season will shape up to be Wrigley FieldвЂ™s most diverse beer menu yet. The move portended a growing diversity at the ballpark that came to include BellвЂ™s Oberon and a smattering of Revolution and Half Acre beers in 2018. It was a move by Levy to diversify, according to sources. Even people inside Goose Island were taken aback.

#3 floyds apocalypse cow beer menus series#

Then, just in time for the last home series of the 2017 season, there was an unlikely development: Lagunitas IPA swiped 27 Goose Island tap handles. While the White Sox, among many other Major League Baseball teams, embraced the choice proliferating across the beer industry, Wrigley Field stuck mostly with Anheuser-Busch products. Vendors stopped carrying it and instead began hauling two beers from Goose Island, a Chicago brewery bought in 2011 by Anheuser-Busch.

After Anheuser-Busch signed a massive new marketing deal with the Cubs at the end of the 2013 season, the presence of Old Style was scaled back significantly.

For years, Wrigley Field served mostly Anheuser-Busch products - Bud and Bud Light mostly - and Old Style.